Week 1, Reading 1:

"Why File Naming is More Important Than You Think" by Craig Buckler.

* Be careful when naming the files and folders for your website as they can inadvertently be trapped by advert blocking programs.
* Avoid advert-like names within your files by thinking about the following:
1. Avoid any word featuring the text 'ad' or 'advert'.
2. Avoid combinations of words featuring
'banner'
'click'
'server'
'bureau'
'syndicate'
3. Avoid numbers with standard banner sizes
e.g. my-image-468x60.jpg
* Test your system using a variety of advert blocking software, e.g. Adblock Plus - a Firefox add-on.