Branding for Web Professionals - An Introduction
by Brian Cray.
"Colours and logos don't make a brand."
"Brands are much more complex than a pretty picture."
"A brand is the sum of customer experiences and branding is the careful management of those experiences. An experience could be a direct interaction with an employee, using a product, or getting a referral from a friend."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment