Week 2, Reading 3:

9 Compelling Reasons to Build a Single-Purpose Website
by Brian Cray.

1. Easier for people to explain and therefore share - easy services are explained in 5 seconds.
2. Save time - big websties take time and someone might beat you to it in the meantime.
3. Don’t try to be everything to everyone - focus on the primary use of your product and do it better than anyone else.
4. Grow your portfolio - 5 popular websites looks better than 1, no matter the size of each.
5. Fun - smaller websites mean you're not overwhelmed by to-do lists and tedious complexities.
6. Try new directions, push boundaries - don't waste all your good ideas on one big project.
7. Get more links - single purpose websites get a ton of links and bookmarks if done well, and those links eventually funnel back to you.
8. Spread your worth and reputation - increase your recognition and reputation in a variety of communitites by serving multiple niche markets.
9. More chance of creating the next big thing - if you only create one product it might not be a success, but by creating multiple small projects you increase your chances of succeeding.