Week 5, Reading 2

Things To Remember, While Coding A Website, To Make It Search Engine Friendly

1. Use HTML for the content as much as possible. Avoid Flash, images, or other non-text formats.
2. Avoid login functionality to access the page unless it’s required. Search engine cannot index the page that requires login.
3. Do not use frames.
4. Navigation should be in plain html. Avoid using flash.
5. Keep URL as short as possible.
6. Static URL is always preferred over dynamic URL.
7. Do not use numbers in URL.
8. If possible, use keywords in URL.
9. Separate words using Hyphens in URL.
10. Always use lowercase in URL.
11. Always add alt attribute for images, flash, audio & video file.
12. Use Anchor text in links
13. Limit the length of title tag to 65 characters (including spaces) or less.
14. Incorporate keyword phrases in title tags.
15. Add Meta tags in the code.
16. Add Header Tags i.e, h1, h2, h3 etc.
17. Offload JavaScript and other non-text code (style sheets, etc.) to external files
18. Optimize images for fast loading
19. Try to keep page size as low as possible
20. Validate your markup & CSS against w3c standards